EA to Organize Under Four Labels

EA to Organize Under Four Labels: EA Sports,
EA Games, EA Casual Entertainment and The Sims

New Structure
Brings Teams Closer to Customers and Speeds New Products and Services to

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc.
(NASDAQ:ERTS) today announced that the company will organize its business into
four Labels: EA Sports, EA Games, EA Casual Entertainment and The Sims. Each
Label will operate with dedicated studio and publishing teams focused on
consumer-driven priorities. The new structure is designed to streamline
decision-making, improve global focus, and speed new ideas to the market.

The four Labels will be organized as follows:

  • The Sims – Led by Label President Nancy Smith. This team created the
    model on which the new organization is built. Upcoming releases include:
    MySims™ for the Wii™ and Nintendo DS™, SimCitySocieties,
    and The Sims Castaway Stories and many more.
  • EA Games – Led by Label President Frank Gibeau. This label includes
    Need for Speed™, Medal of Honor™, SPORE™, Battlefield,
    ™, Command & Conquer™, The Simpsons™ and
    more. EA Games will also be home to the EA Partners publishing business.
  • EA Casual Entertainment – Led by Label President Kathy Vrabeck. This
    team will focus on lighter, more accessible games for families and new
    consumers. The portfolio will include EA franchises and games such as Harry
    ™, Boogie™ and others. This group will also be home to EA
    Mobile™ and EA’s casual suite of online games, Pogo.com™.
  • EA SPORTS – Without question, the strongest brand in interactive
    entertainment. This team is responsible for many of the company’s flagship
    franchises including Madden NFL, NBA Live, FIFA Soccer, Tiger Woods PGA
    TOUR®, NHL® Hockey
    and NASCAR®. EA Executive Vice President Joel
    Linzner will oversee this group until a president of EA Sports is

The four Labels will be supported by two new groups: Central
Development Services and Global Publishing. Central Development Services, led by
Executive Vice President John Schappert, will include leadership on technology,
operations, EA’s online platform, and the office of the Chief Creative Officer.
EA Global Publishing will be responsible for strategic planning, field
marketing, sales and distribution in Asia, Europe, Latin America and North

The new structure maintains worldwide support teams for
Finance, IT, Legal and Human Resources.

“This transition will be
implemented over the course of the coming months,” said EA Chief Executive
Officer John Riccitiello. “EA is privileged to have a deep bench of proven
talent and our new structure encourages people to bring great ideas into the
market more quickly. There will be more games and services for core consumers
and new gamers and better focus on operational efficiency.”

Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood
City, California, is the world’s leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and distributes
interactive software worldwide for video game systems, personal computers,
cellular handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA
posted revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA’s homepage and online game site is www.ea.com. More information about
EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

SPORTS, EA SPORTS BIG, POGO, Pogo.com, EA Mobile, The Sims, MySims, SimCity,
Need for Speed, Medal of Honor, Spore, Burnout, Command & Conquer and
Boogie, are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries. John Madden, NFL, NBA, NHL, NASCAR, Tiger Woods,
PGA TOUR and FIFA are trademarks or other intellectual property of their
respective owners and used with permission. Simpsons TM & ©2007 Twentieth
Century Fox Film Corporation. HARRY POTTER characters, names and related indicia
are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing
Rights © JKR. Wii and Nintendo DS are trademarks of Nintendo. All other
trademarks are the property of their respective owners.

Some statements
in the future tense contained in this release are forward-looking statements
that are subject to change. These forward-looking statements are subject to
risks and uncertainties that could cause actual events or actual future results
to differ materially from the expectations set forth in the forward-looking
statements. Some of the factors which could cause the Company’s results to
differ materially from its expectations are described in the Company’s Annual
Report on Form 10-K for the year ended March 31, 2007. These forward-looking
statements speak only as of the date of this release and Electronic Arts assumes
no obligation and does not intend to update these forward-looking

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